Cheated Customer By Rostfrei steels private limited
Beginning from the usual point of a customer looking to buy necessities from companies, who is selling his thoughts into the manipulation of advertised mediums, highlighting the goals of a B2C company. Many times in the process of artificial luring into blind cover-ups, a customer loses his hindsight of how a purchased product and its company will function in the long run, resulting in getting cheated. There are multiple instances of how customers are deceived by companies concentrating on quantity rather than quality. We can analyze this particular tendency through the case study of analyzing tank manufacturing companies. Tank manufacturing companies are the organizations providing services of necessary storage ranging from industrial materials to household storage. They fall under a category of classified daily consumer services that creates a base of architectural need. Even for transportation of goods and other basic chain services that form a human livelihood, storage tanks create the initial point of the unbreakable chain, thereby making the tank manufacturing organizations the ignition point of consumer necessity. As a result of the need and demand of human consumption followed by the rapid sale of the product; it makes the companies; magicians of a hypnotic profitable trade, and often the consumers; victims of this invincible trade. The power to captivate consumers using tendencies of artificially continuing fame and realistic needs is the tactic reason that dupes customers into getting cheated.
History of the business and services
• storage tanks
• containment basin
• fixed roof tanks
• internal floating roof tanks
• domed external floating roof tanks
• horizontal tanks
• pressure tanks
• variable vapor space tanks
• water storage tanks
• oil storage tanks
The most common form of tanks that we as layman get to come across belongs to the category of GLS water storage tanks. They are usually placed on rooftops or indoors and accessed using pumps to draw water for daily supply. The Rostfrei Steels Private Limited is the world's largest producer of GLS water tanks. The other materials which are used to make water tanks include a plastic form(polyethylene and polypropylene), fiberglass, concrete, stone, steel, etc. The tanks used to contain industrial materials and volatile gases are often insulated from inside and made of stainless steel bending to prevent melting and rusting. Some manufacturers of insulated storage tanks include Praj Industries, INOX, MS Tanks, etc. Crude oil transportation and storage tanks are usually made by Teekay Corporation located in Hamilton, Bermuda. With increasing necessity and changing times many other materials and companies are blooming who are manufacturing tanks using higher-grade materials for critical storage purposes.
As tanks form an essential item in every household and industry, it needs to be of supreme quality to enable its facilitation in the long run. However just like most industries once, they reach the zenith of success forget about their market stability and start concentrating on quantity rather than quality. Their only focus becomes the use of "anything available to " increase revenue. This has resulted in facing a series of consumer complaints in recent years and with time the number of dissatisfied customers keeps on lunging to an exponential curve.
Evaluation of the key problems
In order to evaluate the analysis of the problem, the key lies in chalking down the problems followed by how they arise, why they are providing a hindrance to smooth customer acquisition, how it is affecting the business reputation and sale and finally channelizing the challenges with realistic solutions. For the tank manufacturing companies, their business's key problems lie in
• late delivery of tanks
• low-quality products used during manufacturing
• leakage problem after few uses
• nut and bolt galvanization issues
• after receiving amount non-receival of calls or lack of customer support systems
Late delivery of GLS tanks: Once the orders are placed and the advanced amounts are received through online transactions, the organizations feel their duty is over. They start with their inefficient production by paying lesser amounts to the workers, or turning off production for a few days, or keeping the stocks unused resulting in late deliveries. This is usually a case of disapproved concern and concentration and badly improvised supervision and monitoring. Also, the non-availability of proper timely transportation and network jams results in delayed delivery. Lack of care on the part of the employers and workers finally results in client insufficiency.
Low-quality products used during manufacturing: Another major problem associated with tank manufacturers include using bad quality supplies during manufacturing resulting in degraded quality tanks. The low-quality tanks lack durability and longevity resulting in leakage problems, rusting, breakage, low strength, etc. Usually, low-quality supplies are used in order to reduce production costs and maximize profit. Often the concentration of raw material proportions needed is mixed to look healthy from outside but vague in reality. Low-quality products used often lead to major accidents resulting from pump failure while drawing water. In the case of industrial materials using low-quality tanks will lead to fires and blasts. Even while transporting there could be road accidents resulting in losses in high figures.
Leakage problem after few uses: Once the tank is bought by the user and brought to the final location, the intended use begins. After a few uses, the tank starts leaking leading to loss, accidents and storage failure. Leakage usually occurs due to insufficient raw materials during manufacturing or use of bad quality products. Leakage of the tanks is a measure of its failure to be used in the long run and percentile damage of the client's purpose and investment.
Nut and bolt galvanization issues: The joints of any product need to be strong to make the product durable and strong. However, the lack of use of proper galvanizing materials and low-quality supplies results in weak joints and this hinders the tank's performance in the long run. Usually, it is an indication of the organization's cheaper tactics or carelessness in monitoring and testing the product.
After receiving the amount nonreceival of calls or lack of customer support systems: Now coming to the major issue of tank manufacturing companies in the lack of efficient customer support executives. The major companies probably in spite of having customer care the team does not have the required man force to handle a large customer base or the existing team isn't capable enough to respond to the customer grievances. Some other smaller manufacturers are yet to implement the facility itself.
Instances of real-life issues arising out of the key problems: In order to identify the practical implementation of the major callousness from the part of the tank manufacturing companies that affect consumer satisfaction arising from accidents or losses, it is important to learn from real-world cases.
A study by James L Chang and Cheng Chung Lin published on the accidents caused by low-quality storage tanks outsource that: "the results show that 74% of accidents occurred in petroleum refineries, oil terminals or storage. Fire and explosion account for 85% of the accidents. There were 80 accidents (33%) caused by lightning and 72 (30%) caused by human errors including poor operations and maintenance. Other causes were an equipment failure, sabotage, crack and rupture, leak and line rupture, static electricity, open flames, etc. Most of those accidents would have been avoided if good engineering has been practiced."
Probable solutions
The need of the hour is to focus on the probable real-time solutions that can protect the environment and serve in creating a wholesome and rich experience for the users. The series of key problems result in earning a bad reputation for the organizations making the customer loses its trust and faith in them.
General solutions: It should be the target of any company to improve its efficiency, learning from its mistakes and implementing the requirements based on the feedback from its clients. Not only quantity but quality also matters to resource a brand name in the long run. To avoid accidents, companies should focus on rationalizing the priorities of products while manufacturing and serve their interest in providing the customers with a smooth and tireless process.
The company implemented solutions: The major drawbacks of the companies, their lack of complete effort and maximum errors can only be controlled to a point by their own changes. They need to focus on finding out their individual organizational flaws and work towards striving for a major improvement.
Firstly, the tank manufacturers should improve their delivery facilities. They can prioritize their premium customers and start with serving a smaller group initially. Then they can think of expanding their business and gather a larger fan base once they work out how to timely deliver their goods.
Secondly, their main focus should be on improving the quality of the supply of raw materials. Once the foundation stands strong and the quality is better, they can produce durable and stronger products that help them in customer acquisition. Good quality does not necessarily mean higher costs but rather it includes ensuring that supplies come through trusted dealer channels and prevent adulteration.
Thirdly to minimize leakage problems, the companies must make sure that once they determine that the supply of raw materials is good enough, they implement efficient monitoring services and testing. It is highly important to ensure that before the products reach the hands of the customers, they are strong enough and will be usable in the long run.
Next, handling the issue of galvanization is important to avoid accidents. The thorough checking of the product and testing it several times prior to final use is mandatory. Also, they can implement third party services that specialize in testing quality products to ensure the products are stamped to be safe for use.'
Last but not least the most important duty of tank manufacturers is to stabilize and respond to customer grievances. The customer is the king and making the king happy can only increase the value of a two-way relationship in the long run. This will captivate the market brand value of the product and its company through happy customer reviews and help the business is flourishing in the long run.
Recommendations
As demands increase, so does competition and in a highly competitive market, only the survivors of the long run will emerge as winners. So the companies alongside their business expansion should also concentrate on product evaluation and customer satisfaction. The aim should be to deliver high-quality products that fetch the brand name its weight and reputation. Avoiding customer losses and major accidents should be the prima facia of the company motto so as to collaborate on humanity grounds, winning the hearts of the clientele base. The companies should begin with understanding their weaknesses, enlisting out their major flaws, draw solutions on these, implement the realistic ones and encompass insurance to their customers on their products. As time passes and the demands increase the fan base can only grow when the market is flooded by a company's quality products, which guarantees that the company emerges as a winner in the long run.
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